Our toothpaste provides a deep clean, fights cavities, and leaves your breath fresh all day long.
Making the world a friendlier place, starting with your mouth
hello is a new kind of friendly personal care, created by a small, entrepreneurial crew using thoughtful ingredients so delicious you’ll rush to brush. for reals.
what is the toothpaste tube made of?
the hello tube is primarily made of HDPE (High Density Polyethylene), #2 plastic. the cap is made of PP (Polypropylene), #5 plastic.
is this tube biodegradable?
no, this tube (and plastics in general) are not designed to be biodegradable. the #2 HDPE plastic used in our tubes is designed to be “circular,” so that the material can be re-processed into new products and packaging.
how do i recycle the tube? do i need to cut it open and remove the leftover toothpaste in the tube, or rinse it out?
we are psyched to be transitioning our entire toothpaste portfolio to recyclable tubes. this effort began in 2022 and will be completed by 2025, so not all tubes will immediately be recyclable. if your tube doesn’t have #2 HDPE symbol on it, please don’t put it in your recycling bin. if your tube has this symbol, yay! check to see whether your community accepts tubes for recycling. if it does, squeeze out as much of the toothpaste from the tube as you can, put the cap back on, and place the tube in your recycling bin or wherever your community may recycle #2 HDPE plastics. please don’t cut open the tube to try and remove excess toothpaste! during the processing of the tube at the recycling facility, the tube is ground up and goes through a “rinsing” process, where all the residual toothpaste is washed off the plastic. so there’s no need for you to do any rinsing at home.